Head of Member Growth

As Head of Member Growth, you’ll own the design, optimization, and execution of Gaia’s sales motion, from prospect capture to signed member. You’ll be responsible for building and maintaining a scalable sales infrastructure, ensuring our team is operating efficiently and armed with the right data, tools, and processes.

• Design and optimize our sales workflows from lead to close including handoffs between marketing, sales, and ops teams
• Build and manage our CRM infrastructure (HubSpot): automations, integrations, contact segmentation, and reporting
• Analyze pipeline and performance data to surface trends, identify bottlenecks, and drive better forecasting
• Create and enforce clear sales processes: call flows, scripts, follow-up cadences, and qualification criteria
• Collaborate with marketing and product to ensure tight messaging alignment and accurate targeting
• Jump into patient-facing sales calls when needed (10–20% of the time), especially to test new scripts or tackle complex cases
• Set up and manage dashboards, forecasting models, and compensation tracking to support performance and planning
• Be the go-to person for GTM tech stack decisions, including tools for automation, reporting, and lead management